Future vision for the UHD Brazil Project
The vision is organized into three media fields: Production, Distribution and Consumption
Growing demands for 4K UHD productions with HDR, HC, HFR and all-around sound will dictate the market for very high quality content in the years ahead.
The highlights are applications using Artificial Reality (AR) and Virtual Reality ( VR) in future video productions. Quantic Computing will pave the way for holographs in videos in the not-too-distant future.
New media consumption experiences in Broadcast and Broadband are under way.
New Terrestrial Transmission standards will integrate with 5G networks in the near future, enabling supplementary coverage and Targeted Advertising.
Greater fixed internet capacity will afford higher user rates, facilitating access to UHD content.
The concept of global roaming will be available for future generations of television sets and mobile devices on multiple screens. 5G networks will be the reality in major cities, while mobile network connectivity will occur simultaneously.
Sales of mobile devices with video recording and reproduction capabilities continue to increase in the world market.
Personal Assistants and Artificial Intelligence (AI) will continue to influence the consumption of media. On-demand content is on the increase and individualized.
Smart TVs production is the highlight and 4K televisions with HDR, HFR and WCG will continue to grow, becoming increasingly popular and demanding ever-increasing quality of content production and distribution at the highest level.
The name of evolution are the future television platforms equipped with SDR (Software Defined Radio) which will render these devices more versatile over time. The IOT will have an increasingly important role to play in detecting consumer habits and could influence products for the market.
Questions that remain to be answered over the years ahead:
– Regarding terrestrial transmission: Our ISDB- T terrestrial transmission standard is now ten years’ old. Will it be able to last another ten years in terms of competitiveness, topicality and quality?
– How will the market for the production, distribution and transmission of content for such different platforms evolve? How can it to monetize, measure audiences and influence markets?
– How should the consumer products industry be prepared for the not-too-distant future?
– To what extent is quality not so predominant?
– How do social media influence today and in the future, competing with a non-linear audience? Indeed, today they already consume the time of the audience which fails to pay attention to linear programs on traditional television. Not to mention OTT-borne selective content.
– To what extent will live events retain linear TV audiences?